YouTube is making it easier for creators to access monetization tools through its YouTube Partner Program (YPP). By expanding its shopping affiliate program, the company is lowering the requirements for U.S.-based creators who are part of YPP .
more opportunities for more creators 🌟 check out updates to the YouTube Partner Program!! https://t.co/y4Nn7D6m6X
— YouTube (@YouTube) June 13, 2023
YouTube Monetization New Eligibility Conditions
YouTube Empowers Small Creators: Monetization Now Accessible with 500 Subscribers
Under the new conditions set by the Google-owned company, creators can qualify for the partner program if they meet the following criteria:
- 500 subscribers
- 3 public uploads in the last 90 days
- Either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days
YouTube Monetization Previous Requirements
Previously, creators had to meet the following conditions to be eligible for the partner program:
- At least 1,000 subscribers
- Either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days
YouTube Redefines Eligibility for Creators
With the new threshold, creators who meet the requirements can apply to join YPP and gain access to various monetization tools such as Super Thanks, Super Chat, Super Stickers, channel memberships, and the ability to promote their own merchandise through YouTube Shopping.
The introduction of the three-video-upload-per-90-days criteria may pose a challenge for long-form video creators who may not have enough material to produce multiple videos within that time frame, despite accumulating millions of views.
Global Implementation
The updated eligibility criteria will be implemented in the United States, the United Kingdom, Canada, Taiwan, and South Korea initially. YouTube plans to roll out the changes to other countries where YPP is available in the future.
Additionally, the video-streaming giant is expanding its Shopping affiliate pilot to more creators in the U.S. Creators who are already part of YPP and have more than 20,000 subscribers will now have the opportunity to tag products in their videos and Shorts, allowing them to earn a commission. YouTube introduced shopping-related features for Shorts to select U.S.-based creators in November of last year.
Further details regarding these new programs will be discussed and provided by YouTube at the upcoming VidCon conference.
Previous Policy Changes
In March, YouTube revised its rules regarding the use of profanities at the start of videos. The company had initially implemented a policy in November, disqualifying any video that contained profanity within the first 15 seconds, even if it was an old upload. However, under the new policy, the time limit for profanity was reduced to seven seconds, and exceptions were made for profanity in music.
YouTube has been dedicated to introducing new monetization tools for Shorts creators. In February, the platform started sharing ad revenue generated by Shorts with creators. During its Q4 2022 earnings call, the company announced that Shorts had surpassed 50 billion daily views. In comparison, Meta (formerly Facebook) reported 140 billion daily views for Reels across Instagram and Facebook in October.
Last year, YouTube unveiled Creator Music, a tool that allows artists to earn money by permitting the use of their music in videos. Furthermore, in March, the company introduced a new metric to track an artist’s reach across various formats, including Shorts.
With these recent updates, YouTube aims to empower creators and provide them with more opportunities for monetization, enhancing the overall experience for both content creators and viewers alike.
